AVATAR
Objective: Recreate a Behind the Scenes experience to demonstrate the special features of the Avatar Blu-Ray LIVE to a global press audience.
Solution: Night Vision took over the original soundstage where Avatar was
filmed and recreated 9 stations about each element of the film: Designing the world, Creatures and Vehicles, Visual Effects, 3D Capture and Virtual Pro-
duction, The Sounds of Pandora, The Navi Language, Editing the film, Environmental Impact..
Result: Production crew including James Cameron, himself,
walked the press through the Behind The Scenes experience as
they got the first every exclusive look inside Avatar.
Media Impact: Hundreds of global media outlets wrote
about their experience at the Global Media Day,
resulting in an immeasurable number of media
impressions in print, digital, radio and broad-
cast outlets. Avatars Blu-Ray and DVD sales
remain as the highest grossing motion
picture in history.
OASIS BEACH CLUB
Objective: Utilize the fundamental power of Coachella (Californias biggest music festival) to create a unique VIP experience by tying together different brands and sponsors looking for mainstream exposure.
Solution: Night Vision secured an expansive estate just minutes from the
grounds of Coachella. We created an elaborate VIP experience (an Oasis in
the desert), invited celebrities, trendsetters and tastemakers to enjoy
countless amenities and take a breather from the intensity of the music
festival. Sponsors and brand partners created gifting opportunities,
brand experiences, and interactive elements for the target
demographic. Key media outlets were serviced photos of
celebrities and key elements from the event.
Result: While only one thousand people were lucky enough
to experience the Oasis Beach Club first hand, over
twelve million media impressions were generated
from celebrity sightings and national media
coverage. Brands received a 5-to-1 Return on
nvestment on their initial sponsorship
investments- and Oasis Beach Club
has now become a staple in the
Coachella Festival experience.
24
Objective: Utilize the enthusiasm of die-hard fans of Fox hit TV show 24 to create a global press stunt to promote the Blu-Ray and DVD release of 24: The Complete Series Box Set.
Solution: 100 super-fans were selected to enter the 24 Marathon Challenge.The Challenge was to see which fan would last the longest, watching consecutive
episodes of the show- without sleeping.
Result: 3 ultimate fans smashed the Guinness World Record for consecutive
TV marathon viewing, lasting over 86 hours without sleeping. A Guinness
adjudicator flew across the Atlantic to certify the 24 Marathon Challenge
as the Guinness official record-holder. Each of the 3 fans was
presented with a $10,000 cash prize.
Media Impact: International and global press coverage about
the Guinness record-breaking, resulting in over thirty five
million media impressions on between print, broadcast,
online and radio. Subsequently, sales for the product
were the top box set sales for 2010 holiday Season.
SETH'S EVENING AFFAIR
Objective: Create a special private affair featuring an unprecedented and detailed production design including a 65 piece live orchestra in the backyard of a private Beverly Hills estate.
Production:
• Night Vision managed all aspects of this event including the décor, design, staffing,
catering, operations, audio/video and technical production
• Transformation of this private estate into a major event space with over 1100 guests
• 65 piece orchestra with live performance by Frank Sinatra Jr.
• 10 aerial and acrobat performances swinging from 30 feet of truss over
the heads of the guests
• Extraordinary Las Vegas style décor design
• 2 massive bars made from 5000 pound blocks of ice
Result: Seth MacFarlanes parties have set a new
standard for Hollywoods elite private special events.
While many other parties do come close, Seths
parties are second to no one when it comes to
the intricate detail that goes into these
productions. We have now executed three
private house parties for Seth, which have
attracted top A-list celebrities and
tastemakers from the entertainment
industry.
GLOBAL GREEN
Objectives:
• Create custom brand activations for a variety of distinct sponsors involved in the
Global Green Pre-Oscar Event
• Ensure that the event production adequately aligns with Global Greens strict
environmental guidelines- producing a completely carbon-free event.
• Create production elements that properly convey the Global Green
environmental message.
• Manage green carpet arrivals along a massive eighty foot
press line.
Special Custom Décor Element: A living green carpet
made from real live grass sod
Result: Over 1000 guests enjoyed the Global
Green Pre-Oscar Event, including a variety
of top celebrities. Global Green launched
national audience education and aligned
their non-profit brand with many well
known celebrities. Moreover,
Global Green raised substantial
funds for their cause.
